10 Mistakes that Will Increase Your Bounce Rate

Great User Experiences can be a challenge, but there are a few obvious problems which can be avoided.

December 2020

1 Slow Load Times and User Experience

Once upon a time the www was referred to as the World Wide Wait. Users are no longer willing to wait for a page to load. Think with Google states:

" As page load time goes from:

  • 1s to 3s the probability of bounce increases 32%
  • 1s to 5s the probability of bounce increases 90%
  • 1s to 6s the probability of bounce increases 106%
  • 1s to 10s the probability of bounce increases 123% "

And begining in May TwentyTwentyOne Google is making page speed even more important! The new Core Web Vitals will impact your position in search. One of the metrics in this new analysis is striving "to have Largest Contentful Paint occur within the first 2.5 seconds of the page starting to load."

2 Autosound

When you are blasted out of your chair by blaring, shouting voices as soon as you click on a website, it’s a natural instinct to click away. It definitely gets your attention—but not in a good way.

3 Popups

You click on a website and begin to read . . . well, you were reading. Then an annoying popup ( " intrusive interstitials " ) blocked the text. You click away.

4 There is no About Page

You want to know who you are doing business with. What is the purpose of the website? What does the business do?

5 Navigation

When you arrive at a website, you are looking for something specific. Buttons, and other navigation links, with generic terms don’t inspire you to click them. Clear, concise, descriptive language can. And the disabled persons visiting your site using a screen reader will apreciate aria roles and skip links

6 Cookie-Cutter Websites

Although standardization can provide a better user-experience, this can be taken too far. When a plumbing website looks just like a writing services website, where’s the original design?

7 Flashing

So much flashing going on you think you’re in a discotheque. Or worse, somebody may suffer a seizure.

8 Missing Information

You are shopping. There is no pricing information. If you are me, You go elsewhere.

9 Old News

The last entry was in 2002. The site owner is busy, but that busy?

10 Upside down priorities

You want to read an article only to find one image and a few paragraphs and a next page button. The rest of the page is advertisements. The next page is the same. Who would read an article layed out like this? If you want to sell advertising, first and foremost, you have to attract and keep readers.

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