Invoking Emotions With Your Content

May 2020 (revised 2022)

Emotional writing allows readers to invest themselves in what you write, whether it's advertising copy or fiction. By paying attention to the words, you may be able to add in some words that invoke emotion in your readers.

Why Use Emotive Language?

Emotive language or emotional words in your copy can help you to create a written presentation that may allow you to gain some additional sales.

Just like adding a few well-chosen images to your blog posts, using emotional writing allows you to make a stronger connection to your readers and customers.

This doesn't give you license to stuff your copy with hundreds of emotive words. Rather, by choosing just a few emotion-invoking words, you should be able to get your customers to trust that you know what you're talking about.

What is the Purpose of Emotive Language?

The main purpose is to draw out an emotion or range of emotions to have an influence on your readers.

No matter what your product or service is, find ways of putting yourself into customers' situations so that, when they are trying to decide who to hire, your company will be their choice.

In your copy writing is the time to create those positive emotions. You know how to help them prevent future issues. And when you let them know that, they will feel relief and possibly happiness at having found what they need.