The Importance of Adding New Content
Fresh Content Keeps Your Website Relevant
Frequently adding new articles to your website keeps your website up-to-date and relevant. It is a mistake to allow your website's blog to languish.
Google crawl's through websites to look for new content. Search engines prefer fresh content. Your site may be promoted in Search Results, because of your new articles.
Your potential customers are more likely to return if they get interested in what you have to say. Those new articles may be the difference between gaining a new customer or losing them.
Make your blog a vlog and you may see better ROI.
74% of marketers say video has a better return on investment than static imagery.Biteable
Google Likes New Content
Knowing that Google rewards more active websites, it's easy to see why businesses need to continually add new content.